Full page reading notes for each of the links below
https://hbr.org/1983/05/the-globalization-of-markets
https://hbr.org/2004/07/marketing-myopia.
single space, block format, justified margins, 10-point font
APA bibliographic citation of the work as your ‘title’
Your name, course, section number and date at the upper right
Use the bold subheadings below to segment your narrative
Content:
• Thesis – identify the central lesson the author is trying to teach
• Central pillars – define and discuss at least three major learning outcomes
• Discussion – reflection on the book’s impact on the future manager
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