For this Assignment, you will take on the role of a marketing professional to de

For this Assignment, you will take on the role of a marketing professional to develop a persuasive marketing strategy for good. Your goal is to help society while being cognizant of the organization’s mission and goals. Your task is to design a social media/social marketing campaign for your organization that would promote diversity and inclusion and could help benefit the company. Your decisions must align with the company’s mission and goals. You may choose a well-known company or make up a mock organization and identify the tactics, strategies, and influencers needed to ensure your campaign will reach a diverse audience.
You will choose a cleaning company and create a narrative for the specific opportunity the business is considering (in other words why the company wants to do this and what benefit or position this campaign could give the company, as well as how it could promote positive change).
Provide information that will help you craft your narrative for the campaign. The purpose of this activity is to demonstrate your ability to think through and develop marketing solutions to business problems, not to have all the “right” answers.
You will need to identify a positive-social-change-related outcome/goal for the organization
Examine the cleaning company, its mission (and goals, if available), what products or services (or both) it offers, and its customer base, including any sub-groups that might currently apply.
Use your creative license to identify a positive-social-change-related outcome/goal for the cleaning company that will be used as the basis for the social media marketing campaign. (In other words, in what way is the company trying to bring about positive social change, be a force for good, etc.?)
Synthesize the business opportunities and goals for the marketing campaign. (In other words, what is the expected/desired outcome?)
Describe the persuasive marketing tactics that will be used to execute your campaign strategy.
Analyze the internal strengths and weaknesses and external opportunities and threats that this opportunity presents for the company (SWOT).

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