Analyze the pharmaceutical industry from the perspective of Pfizer and its competitors (innovative drug manufacturers, not generic manufacturers) with respect to both:
Power of suppliers using the following underlying factors: suppliers are large and few in number relative to focal pharmaceutical industry firms, suppliers can pose threat to integrate forward into focal pharmaceutical industry, supplier products are standardized or relatively undifferentiated (Please note that I am not saying that their suppliers are large and few in number and that they are able to integrate forward or that their products are standardized or relatively undifferentiated, that’s for you to figure out)
Threat of new entrants using the following underlying factors: economies of scale, product differentiation, capital requirements and government policy.
2. Conclude whether the two forces above are high or low and how that contributes to the profitability of Pfizer and its competitors.
Please note that you do not need to gather additional information beyond what is provided in the case.
Please note that Harvard Business Publishing (HBP) course packet is also required (you must purchase it) and available here https://hbsp.harvard.edu/import/933214
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