1. a. Describe SWOT analysis as a way to guide internal analysis. (Define and

1.
a. Describe SWOT analysis as a way to guide internal analysis. (Define and cite, then answer through your definition)
b. What are potential weaknesses and limitations of SWOT analysis?
c. Do a SWOT analysis on you current or former employer
d. What is benchmarking, and how can it assist in strategy development and formulation?
(400-word minimum – no direct quotes allowed – paraphrase and cite)