Read: Chapters 1 and 2 of the textbook [I attach the book below] For the paper:

Read:
Chapters 1 and 2 of the textbook [I attach the book below]
For the paper:
Using the company you selected for the discussion forum, perform a very brief strength, weaknesses, opportunities, and threats (SWOT) analysis.
Identify what you believe to be the company’s primary strength, weakness, opportunity, and threat.
Select what financial ratios or measures you believe are most useful in identifying this business’s risks.
What would you look for (in the financial ratio/measurement) to know the business was/is at risk?
Be sure to use in-text citation and provide references for your sources, including textbooks.