Questions: Please explain 1) what publicity is, 2) how to attract publicity, and

Questions:
Please explain 1) what publicity is, 2) how to attract publicity, and 3) provide a tangible example of positive publicity a company gets. The example should be something tangible, meaning you have to provide a web link, an image copy of the news story or something else that we can evaluate the example.
Please understand that there are fundamental differences between advertising and publicity. If your example is an advertisement or a promotional video from the company, you won’t be given credit for this assignment.