Please see the below instructions. I have also attached the instructions with Ru

Please see the below instructions. I have also attached the instructions with Rubric and the Business Intelligence Memo needed to complete the assignment. Please follow the instructions and rubric very closely and utilize the Business Intelligence Memo to complete the assignment. Please make sure it is 100% plagiarism free.
Instructions:
Overview
In today’s information age, customers have access to various
digital platforms to access and share information. Customers also use these
platforms to communicate with service providers, share opinions, and provide
feedback. Therefore, it is important for product owners and service providers
to be ready with a response plan for all communications over digital platforms.
You are a regional marketing director of a theme park and
responsible for designing marketing strategy for the reopening of the park.
Each department is helping you with the relevant and required information. As
the date of reopening of the parks gets closer, the business intelligence unit
of the organization in the scenario has noticed a surge of negative opinions
among consumers. This is evident not only on social media platforms but also
across a host of other digital media platforms, such as the organization’s
websites and other digital information sources. A major cause of concern is
that the organization’s ethics are being questioned in most of these negative
opinions.
The business intelligence unit has sent a memo to share
their concerns. The CMO has asked you to respond to this memo by creating a
recommendation report.
Prompt
Write a recommendation report, in a memo format, to the CMO
of the organization in the course scenario, describing the strategies to
minimize the negative opinion from consumers. Refer to the Business Intelligence Memo to
ensure adjustments and additions to the plan for stopping negative publicity.
In your memo, emphasize the need for cross-functional effort alignment, crisis
management, social media response methods, and CSR communications.
Specifically, you must address the following criteria:
Describe strategic
changes in the plan to stop negative publicity.
Which
two steps will you take to effectively address the negative publicity
related to the park re-opening?
Describe
the cross-functional effort alignment.
How
can the organization’s sales and operations departments help address the
negative publicity?
How
can you use marketing channels to communicate the safety measures to the
customers?
Explain
how a crisis communication plan can improve the
organization’s image, when aligned with ethical practices.
How
would you use your public relations efforts in crisis communication?
How
would you use your corporate website for crisis communication?
Describe
the social media response methods to be used in this
scenario.
How
would you address negative comments?
How
would you answer the safety-related questions?
Describe
the corporate social responsibility (CSR) communications strategy
in this scenario.
What
are the key CSR initiatives and policies for the organization?
What
are the key channels of communicating the CSR initiatives?
Guidelines for Submission
Submit a 1- to 2-page Word document using double spacing,
12-point Times New Roman font, and one-inch margins.

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