ESSAY TOPIC The Covid-19 pandemic has put health in the focus of society. At the

ESSAY TOPIC
The Covid-19 pandemic has put health in the focus of society. At the same time, obesity
and related cardiovascular diseases are increasing worldwide. Policy makers are struggling
to convince a large group of consumers to eat healthier, exercise and to reduce stress for
mental health.
Write a research proposal for a study investigating how consumers can be motivated to live
healthier. For your study, focus on one dimension of healthy living or health behavior. Use
consumer behavior theories as theoretical background.
GUIDELINES
o Language: English
o Style: Research proposal, please base your work on an appropriate number of scientific
sources and include a bibliography
o Quoting style: your choice, please use one quoting style consistently
o Font: Times New Roman
o Font Size: 12
o Word count: min. 1500 and max. 2000 words
o Margins: 2 cm
o Line spacing: 1.5
The Essay will be evaluated based on the following
criteria, the maximum point score for the essay is 40 points:
– Ability of scientific-logical reasoning (max. 20 points)
– Classification of economic-technical facts (max. 10 points)
– English-language expressiveness (max. 10 points)