Discuss one of the motivational or behavior change theories you read about this

Discuss one of the motivational or behavior change theories you read about this week.
In your opinion, what are the strengths and limitations of this theoretical approach?
Would you use the theory in your own coaching practice?
Why or why not?
Readings:
Alexander, L. (2011). How to incorporate wellness coaching into your therapeutic practice. Philadelphia, PA: Singing Dragon. (Module 5: Cognitive Behavioral Coaching)
Jordan, M. (2013). How to be a health coach: An integrative wellness approach. San Rafael, CA: Global Medicine Enterprises. (Chapter 5: Theories and Techniques of Behavior Change)
Moore, M., Jackson, E., & Tschannen-Moran, B. (2016). Coaching psychology manual (2nd ed.). Philadelphia, PA: Wolters Kluwer. (Chapter 6 Harnessing Motivation to Build Self-Efficacy & Chapter 7 Readiness to Change)
Simmons, L. A., & Wolever, R. Q. (2013). Integrative health coaching and motivational interviewing: Synergistic approaches to behavior change in healthcare. Global Advances in Health and Medicine, 2(4), 28-35.