A small artisan home furniture business in the Kuching city changed ownership during the global pandemic. The new management of the home furniture business plans to rebrand and relaunch the business to dominate the Malaysian market. The new management invests in digital technology to expand the business online, improve customer service, and create more opportunities for creative and innovative ideas.
This assignment requires you to
Establish and propose a new brand position (700-800 words).
1.0 brand positioning (branding) + also includes naming and choosing the best slogan that matches the business and designing a logo, put the logo and personas in the appendix
2.0 customer persona template ( you’ll find tons of templates on google ) therefore also choosing which gen is the customer segment is important
3.0 POP and POD analysis watch the videos through the links (the most graded part of the essay no jokes about that part)
while doing the essay make sure you follow the instructions below
The brand concept and ideas are outstanding
Specifically, the ideas: (1) are highly original and authentic; (2) convincingly communicate the brand’s positioning to consumer
expertly reflected in the name, slogan, and other (aspects of brand design)= which is the logo design a logo for the brand
there is another part for this task but if you finished this right first