INSTRUCTIONS. ( ATTACHED IS A PAPER SAMPLE OF THE CONSUMER ANALYSIS Global Bus

INSTRUCTIONS. ( ATTACHED IS A PAPER SAMPLE OF THE CONSUMER ANALYSIS
Global Business Term Project ( BEST BUY MEXICO, CONSUMER ANALYSIS)
Your overall goal is to select a publicly traded US consumer products company NOT in the Fortune 100. (BEST BUY) Then select a country in which your company does not currently operate, ( MEXICO ) and devise a plan within your area of expertise.
As you embark upon your work, you should keep several things in mind:
Be sure to focus on analysis, and not simply presenting information. A “data dump” without analysis will result in a low grade.
Specifics
· · Each section will contain three (3) parts:
0. Data and information, properly cited from a credible source.
1. Some graphical representation of that information (photos, charts, diagrams, etc).
2. A sound analysis of the data you presented.
· · Use Bar Charts, Line Charts, Pie Charts, and photos where appropriate.
· · Be sure to analyze the data – do NOT just report it! Questions to ask for each item are things like: What is making these numbers move like this? Why was that year different? What is the key difference between this firm and their competitor?
· · Cite using footnotes at the bottom of the page.
Consumer Analysis
One person will tackle this section on his or her own. This aspect of the project consists of three parts:
1. Current Market Analysis
Describe your current target market in the US, to include demographic, geographic, and
psychographic segmentation variables.
What is the size of the target market? In other words, how many people fit into the group
you have chosen?
What is the reasoning behind why the company chose this segment?
2. Culture (2-3 pages)
i. What major cultural factors will affect your company the most in this country? In other
words, give examples of the top 3-4 factors that will impact your decisions regarding your target market related to the determinants and expressions of culture
(Education, Language, Religions, Social Structure, Class System, Food, Music, Literature, etc.) Be specific.
i. Describe their culture more broadly conceived – general perceptions, common attitudes (if any), generational differences, consumer behavior, and anything else that relates to your brand and its potential in this country.
ii. Hofstede’s Chart should go here – analyze and discuss the top 2-3 factors.
3. Market Analysis and Target Market (2-3 pages)
Describe your NEW target market to include demographics, and psychographic,
segmentation variables.
What is the size of the target market? In other words, how many people fit into the group
you have chosen?
Develop a consumer profile of your targeted segment examples can be found online or in
the BlackBoard folder).
Explain WHY you chose this segment.

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