QUESTION #1 ( 4 PTS) First, Take a moment to Reflect upon the source or source

QUESTION #1 ( 4 PTS)
First, Take a moment to Reflect upon the source or sources of most of the mass media you consume.
Is it from books, digital news sites, television, or social media, etc.?
What 2 dimensions of media are most prevalent in your own media consumption? Explain.
You can use 1 example for each dimension or 1 example that incorporates both.
Use the 2 of the 4 Dimensions of Media Literacy to explain your response.
QUESTION #2
PART 1: ( 2 PTS) Identify 1 company that you consider to be vertical integration and 1 company you consider to be horizontal integration and explain why for both. Since we used DISNEY as our main example in class to discuss both types. You cannot use Disney. You can use any other company highlighted in the textbook or anywhere, really. Do not focus whether you are right or wrong. Focus on explaining and justifying your selections.
PART 2: ( 2 PTS.) Do you think the term “short head” will be around much longer? why or why not? Use a minimum of 2 specific companies to support your opinion. You should include some of the following: your understanding of, characteristics of, consequences of Long Tail as well.
QUESTION #3 ( 4 PTS) Identify and explain examples of how your own internet usage connects to 4 of the 9 principles of openness and accessibility of the internet.
QUESTION #4 ( 4 PTS)
Select 3 of the 5 characteristics that make social media “social?”. Share an example of each.
QUESTION #5 ( 4 PTS)
Do you agree or disagree with the textbook author’s statement that video games are a “definite yes” to being considered a new mass communication medium? Explain and/or give examples of 2 different reasons as to why you agree or disagree. You can use the reasons he outlines in the text or research your own.

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