Overview Organizational branding is something that we encounter in our daily liv

Overview
Organizational branding is something that we encounter in our daily lives, often without realizing it. In this assignment, you will select a well-known organization and analyze its brand image, aesthetic, brand components, and brand strategy.
Prompt
Select one of the following organizational brands:
Nike
After selecting an organizational brand, explore the brand’s official online presence (such as its website and marketing materials). Then, create a written analysis of your selected brand. Specifically, you must address the following rubric criteria:
Brand Image: What are the organization’s mission, vision, and values, and how do they inform its brand image?
Aesthetic: Based on the brand’s official online presence, what are its key visual components (e.g., its logo, typography, or color palettes), and how do they contribute to the organization’s brand image?
Branding Components: What key branding components are clearly apparent in the brand’s digital presence, and do they align with the organization’s brand image?
Brand Strategy: What brand strategy components and considerations are being used?
Effectiveness of Brand Strategy: Based on the organization’s brand image and target audience, do you believe the identified brand strategies are effective? Why or why not?
Guidelines for Submission
Submit this assignment as a 350- to 500-word Word document. Any sources should be cited according to APA style.

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