needs to identify a consumer behavior topic of their interest, and prepare a cri

needs to
identify a consumer behavior topic of their interest, and prepare a critical
literature review of the topic based on their research of the relevant
scientific literature. Table of contents1.Introduction·Relevance of the problem·Description of the problem·Analysis of the possible
perspectives on/solutions tothe problem·Problem
statement and research questions/hypotheses ·Preconditions
for carrying out the study and delimitations ·Clarification
of use of concepts/important definitions, ·Choice
of theoretical framework if relevant ·Choice
of general methodology (survey, experiment etc.)·Structure
of the report2.Theoretical background·Description
and analysis of relevant theory and empirical findings by others·Often results in a
detailed need for information3.Method·How
the need for information will be/was covered·Research
design4.Results –possibly in several sections ·Description,
validation and cleaning of the data from the study·Section(s) with results from the
analysis/analyses·Summing
up of the results from the analysis sections 5.Discussion·Of method (How certain are
our results? Where do we know of shortcomings?)Of the results (What have we
learned? Are the results as expected? How do they differ? Do we have
explanations for that?)6.Conclusion·What
can we, based on the results from the study and thediscussion conclude regarding
the research questions?·What
is the answer to the problem statement?·Putting
the results into perspective –possible generalizations? Possible implications
for business and for future research.·Did
we find new issues that we had not foreseen? List of referencesAppendices