First, carefully read the Brightline case. Then, fully answer all four questions

First, carefully read the Brightline case. Then, fully answer all four questions presented in the case. Make sure to use competitive analysis as the framework ‘lense’ as you answer each question. There is not a page maximum, but each answer should at least be one full page in length. No supporting scholarly sources are required, but may be used (please include reference page if sources cited). All work should comply with APA 7th edition guidelines and represent quality collegiate writing and critical thought.
DUE 1/8/22