you must conduct primary and secondary research on the client and at least 2 com

you must conduct primary and secondary research
on the client and at least 2 competitors, as well as a range of art direction styles. With this knowledge, you will
then purposefully explore a variety of suitable art direction options across a range of media, to generate potential
executions for a final campaign. The final campaign is to be comprised of a selection of the three strongest and most
appropriate executions from the art direction options you have explored.