What was the original revenue model that Hastings relied upon when Netflix start

What was the original revenue model that Hastings relied upon when Netflix started? When did this change and why? Provide details.
Is Netflix a substitute product or a supplemental product in terms of cable TV? Explain.
What is Netflix as a company doing to maintain its business model. Every organization needs to change to maintain its competitive edge. What should Netflix do to maintain its profits despite high supplier power, new original content and increased competition?

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