Use this textbook for information and any references: Introduction to Public Re

Use this textbook for information and any references:
Introduction to Public Relations Strategies and Tactics-updated 11th edition Dennis L Wilcox/Glen Cameron/Bryan Reber ISBN 9780134003559 or 9780205960644
Directions:
Assign #8
Case Activity-A Campaign to Increase Student Diversity p 204 ebook p324
Due Nov 8
Read the case
Complete case analysis
Explanation of the current situation-background, customer or market, product
Describe the goal/issue or problem/opportunity
Current public relations response to date
Ethical implications, if there are any
Your public relations firm is awarded a $350,000 contract for a year-long program.  The campaign objectives are to:
To encourage students and parents to consider college and take steps to apply
Generate understanding that higher education is the key to a good job
Convince students and parents to seek more information and visit the campus
List the specific underrepresented audience that you will target, define the messages, strategy and tactics to effectively reach the group that you identified.
FOR EXAMPLE: to encourage minority athletes to consider attending your college
Audience:  Student athletes from under-represented populations, seniors at High Schools within 50 miles of campus.
Message: Make college part of your future…and your passion for sports.  Check out our athletic scholarships
Strategy:
Reach out to high school coaches to encourage them to have student athletes apply to college and for scholarship.
Tactics:
Buy contact list for all high school coaches within 50 miles of campus.
Invite them to join Zoom webinar on keeping Athletes safe during COVID-19,
Include a brief intro to the campus, sport programs and scholarships for athletes.
Invite them to a home game/match of their sport  on campus.
After Zoom, send them college application and scholarship forms for minority athletes and ask for students who might be interest/that the coach identifies
Reach out the parents of minority athletes that the coaches identifies.
Tactics
350 words MINimum