The McDonald’s case is old, but many of the lessons are still relevant, especial

The McDonald’s case is old, but many of the lessons are still relevant, especially now in the time of COVID-19. What are the lessons about market entry? What did they do right? What should they do in the face of the currency/economic issues? How is McDonald’s doing in Russia today? What challenges do they face now? What are the relevant lessons for dealing with the COVID-19 crisis?