The aim of this Business Research Brief is to identify a possible business probl

The aim of this Business Research Brief is to identify a possible business problem in the Hospitality industry. By identifying key business problems and issues facing a specified area of Industry, you are to identify a business topic or issue worthy of potential research, and to identity possible research objectives that would address this issue. You can choose any business problem within the area of tourism, hospitality, or events management, and this can be either an issue facing an individual organization or an issue affecting a destination, destination management organisation or a sector of industry in a specified location.
The Business Research Brief should identify the following.
Research area – identify an area within the tourism, hospitality of events industry
Identify key business challenges or issues facing your chosen area of the industry. This could be done by carrying out a key business issue Matrix Analysis or Matrix Literature review.
Identify chosen research problem – from the matrix of key issues in your area of business research – which area did you choose. Briefly outline intended research problem and planned idea of what you will do.
Highlight relevance and interest of topic to the Hospitality industry – why would the wider (global) business and academic communities be interested in this research?
Draft research aims and objectives – identity possible research objectives that would address this issue.  You should identify an overall research aim(s) and a several objectives that if completed would enable you to meet the research aim.
Possible methodology and data required – provide an initial overview of how this research might be carried out. Would it involve primary or secondary data, qualitative or quantitative methods, and what data might you require to answer the aims and objectives?
Full Reference List – following Harvard referencing system. You need to demonstrate that you have identified the key publications and sources of information relevant to your chosen research proposal.