The aim of this assessment is to devise a digital marketing campaign plan as par

The aim of this assessment is to devise a digital marketing campaign plan as part of the wider digital marketing strategy. The outcome of the assessment will be in the form of a group report/proposal for a digital media campaign to promote the new product line (customizable footwear) to the intended target audience of Generation Z. 
THIS IS A GROUP WORK. YOU HAVE TO COMPLETE  ONLY 4 and 5 PARTS OF THE ASSESSMENT. 
4. Success Measurements – Consider measurements of success for each digital media channel, e.g. Volume of traffic/visits could be measured in terms of “unique visitors” and (quality measures such as “conversion rate” etc.
5. ECRM Recommendations – Review the following four ECRM tools and recommend the most appropriate for use by Bluebird: BASE, Prophet, Microsoft CRM, and Sales Force. Based on the recommended CRM solution, state the benefits Bluebird might expect from implementing the CRM software. Acknowledge the wider benefits of incorporating ECRM
HARVARD STYLE 1400w max

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