Speeding is the top traffic offence in Singapore. In 2020, the deaths resulting

Speeding is the top traffic offence in Singapore. In 2020, the deaths resulting from speeding-related accidents were double that caused by drink-driving accidents. In the amendments to
the Road Traffic Act in 2021, which took effect from 29 to 30 June 2021, specific measures
were introduced to improve road safety. Many factors contribute to speeding and speeding-related accidents. Such factors include the drivers running late to work, risky and aggressive
driving behaviours (e.g., keeping too close to the car in front or road rage), driver
complacence about the dangers and consequences of speeding, and illegal road racing.
You are a strategic communication officer for the Singapore Police Force. Your job is to
develop a strategic communication plan aimed at (i) promoting safe driving and safe-driving
behaviours and (ii) raising awareness of the life-saving value of wearing seat belts for drivers
and passengers. You can choose any age group for your target publics. Your plan should
engage your identified target publics and key stakeholders through a strategy that utilises
creative, sustainable, and manageable tactics with clear and engaging key messages. You
should draw on your own research and the content from the unit to support your analysis of
the issue and the development of your strategic communication plan.