Review the ‘Blue Bird’ case study and create a digital marketing plan presented

Review the ‘Blue Bird’ case study and create a digital marketing plan presented in the form of a 2,500 word report (maximum). The report should be comprised of two sections as follows:
Part A:    Situational Analysis
–    To include; Porters 5-forces, SWOT/TOWS and Customer Analysis.
Part B:    Strategy Formation
–    To include proposed objectives and strategies