PROMPT: With the worldwide outbreak of COVID-19, companies and advertising agen

PROMPT:
With the worldwide outbreak of COVID-19, companies and advertising agencies alike have been forced to quickly change their way of business. For this paper, first explore the different responses of brands and advertising agencies. then pick ONE response from a brand or ad agency that you thought was effective.
INSTRUCTIONS:
In the second paragraph, explain why the brand’s or ad agency’s response was (or you think will be) effective. What made the response effective? How authentic was the response to the brand’s or ad agency’s mission statement?
In the third paragraph, suggest another brand or ad agency that should follow your chosen brand’s or ad agency’s example. How would they tailor this response to fit their brand/ad agency?
In the fourth and last paragraph, explain what can be learned from how your chosen brand’s or ad agency’s response to the crisis and how it can be applied in a professional career in the near future.
GUIDELINES:
1.5 pages
1-inch margins on all sides
Times font, size 12, single-spaced
Referencing should be APA style – make sure in-text citations and reference page follow APA guidelines. For guidelines, refer to Purdue Owl (https://owl.english.purdue.edu/owl/resource/560/02/)
CRITERIA:
Quality writing (grammar, mechanics and style)
Adherence to the aforementioned guidelines (formatting and citations/referencing)
Completeness of the assignment (Sufficiently answering questions they address? Is it extensive enough?
Logic of arguments (Do the argument make sense and is evidence provided?)
I HAVE ATTACHED AND SAMPLE PAPER. DO NOT USE THE SAME AD, OR PLAGIARIZE ANY PORTION OF THE PAPER. (ESPECIALLY THE INTRO AND THE CONCLUSION)
there is no limit to how many references to include.
it will depend on which ad you choose to write the paper about. (YOU MUST CONFIRM WITH ME WHAT AD YOU PLAN ON WRITING THE PAPER ABOUT BEFORE STARTING THE ORDER)

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