Learning experience in the BBA Program – Describe broadly what you learned in yo

Learning experience in the BBA Program – Describe broadly what you learned in
your major.
How this course ties to it – Describe how this course helped you in achieving two to
three of the following BBA goals:
• BBA students will assess an organizations strengths, weaknesses, opportunities,
and threats and will integrate these factors into a viable strategic plan.
• BBA students will analyze a firm’s financial and accounting information
identifying firm strengths and weaknesses and will develop suitable strategies to
improve corporate performance.
• BBA students will recognize, measure, and analyze market demand for a product
or service and will integrate this analysis into an effective marketing strategy.
• BBA students will understand the role of financial markets and institutions in our
economy and will integrate these monetary factors into an effective decisionmaking process.
• BBA students will employ information technology to collect and evaluate
business data to support the formulation of organizational strategies based on
the results of their analysis.
• BBA students will employ production operation models to supply chain problems
and will recommend the operating strategy that maximized shareholder value.
• BBA students will integrate decision processes and models from management,
marketing, economics, finance, and accounting into the value creation process
• BBA students will apply quantitative methods and frameworks to business
problems and will incorporate the results of analysis into operating strategies.
• BBA students will prepare and make a persuasive, professional speech on a
current business topic.