G‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍eneral Instruction: This written assignment is to exercise

G‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍eneral Instruction: This written assignment is to exercise your knowledge of External and Competitive Analysis of Business Policy, Business Ethics, and Global issues through research analysis. NIKE. Nike, Inc. is a famous American multinational corporation. You shouldn’t have any problems finding all the information you need for this assignment via proper Internet search and other public available sources. For helping you getting a basic information about NIKE, we provide a case report: “Nike Inc – 2018”. But you research should beyond this attached case. Detailed Requirements: The title of the report is “An Analysis on Some Aspects of NIKE’s Business”. Part I will be three pages long, and Part II will be one page long. PART I (3 Pages) External Analysis of Sportswear Industry and Competitive Assessment · Your analysis should include a detailed Industry Analysis focusing on sportswear industry. Your analysis must be supported by some quantitative analysis (i.e., using numbers) out of your own research. You also need to create some tables and charts to increase the readability of your analysis. For example, when you are analyzing the competitive rivalry, you may pre‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍sent the financial strength (profit margin) of major competitors in a bar-chart for the quick comparison. (at least 5 competitors) The analysis should consider the external factors and key success factors that influence this Industry Utilizing Database like S&P Net Advantage or Mergent On Line for the Financial Benchmark · Assess Nike’s Core Competencies and SWOT to recommend strategies that will enhance Nike to sustain Competitive Advantage PART II (1 Page) Analyze One Ethical Problem/Issue NIKE Has Now (or Had Before) · Why this is an ethical problem/issue for NIKE · Did NIKE handle this ethical problem/issue properly? · Can NIKE do better, in your opinion, to resolve this problem/issue? For the Part 1(3 pages), the format should follow in this order. A 1. Industry analysis – define it, market size, structure, competitors(list top 5 comapanies) 2. Driving Forces 3. Key Success Factors 4. Porter’s 5 Forces 5. Assess Nike’s Core Competencies and SWOT to recommend strategies that will enhance Nike to sustain Competitive Advantage B Bechmark – Need Table. Minimum of recent 3 years. Compare 3 or 4 competitors. No details. Reve‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍nue is very important.