ASSIGNMENT INSTRUCTIONS:
https://www.wtfatherhood.org/
Write a 10-page paper on welcome to fatherhood. Welcome to Fatherhood is a company based in Chicago.
Your written report must demonstrate an understanding of the marketing concepts presented throughout this course. The following sections must be included in your marketing plan:
Executive Summary – Company overview, history, mission statement, key products/services, and plans.
Marketing Strategy – Target audience, SWOT analysis, competitive analysis, industry outlook, and marketing mix.
Additional Considerations – Cultural/social, ethical/legal, political, technological, and economic factors.
Recommendations – List at least 5 and validate your choices.
HOW TO WORK ON THIS ASSIGNMENT (EXAMPLE ESSAY / DRAFT)
Introduction:
A Chicago-based business called Welcome to Fatherhood strives to give new and expectant fathers resources and assistance. We’ll talk about Welcome to Fatherhood’s marketing strategy in this essay. An executive summary, marketing strategy, extra factors, and suggestions are all part of the marketing plan.
a succinct summary
A group of men who recognized there were few services and support access to new and expecting fathers created Welcome to Fatherhood in 2018. The company’s goal is to provide fathers with the knowledge and abilities they need to confidently navigate the parenthood journey. Online courses, workshops, coaching sessions, and a community forum are some of the main goods and services provided by Welcome to Fatherhood. Future service expansion ideas for Welcome to Fatherhood include opening physical sites in significant American cities.
Marketing Techniques:
Target Market:
Dear visitor, Fatherhood is geared toward new and soon-to-be fathers who are looking for support and direction on their fathering journey. The target demographic is often made up of people between the ages of 25 and 40 who are either married or in committed relationships. The target market is often well-educated, has a family income of $50,000 or more, and has a college degree or higher.
SWOT evaluation
Strengths:
effective mission statement
the educated and skilled crew
Inventive and distinctive goods and services
Engaged and active community forum
Weaknesses:
a scanty physical presence
insufficient brand awareness
Limited resources for marketing and promotion Only locally relevant outside of Chicago
Opportunities:
opening up new markets
partnerships with other businesses and organizations
diversification of available goods and services
more money allocated to marketing and advertising
Threats:
competition from other services and support groups for fathers
Recessions and downturns in the economy
alterations in the way society views fatherhood
changes and breakthroughs in technology
a study of competitors
Other services and support groups for fathers, like the National Fatherhood Initiative and Fatherly, compete with Welcome to Fatherhood. With a focus on community development and education, Welcome to Fatherhood separates from the competition by providing a distinctive and novel approach to fatherhood assistance.
Market Outlook:
The parenting support sector is expanding as more men look for advice and assistance in their paternal responsibilities. This pattern is anticipated to continue, giving Welcome to Fatherhood plenty of chances to broaden its clientele and offerings.
Advertising Mix:
Product: To encourage and educate new and upcoming fathers, Welcome to Fatherhood offers online courses, workshops, coaching sessions, and a community forum.
Price: Welcome to Fatherhood’s price is competitive with that of similar businesses and is intended to be affordable for a broad spectrum of customers.
Location: Hello and Fatherhood largely works online, though there are plans to open physical offices in significant American cities.
Promotion: Social media and word-of-mouth are the main ways Welcome to Fatherhood advertises its goods and services. To reach a larger audience, the company also goes to pertinent events and conferences.
Additional factors to consider
Cultural and social factors: Fathers are becoming more involved and active parents, changing the expectations of fatherhood. Welcome to Fatherhood acknowledges and welcomes this transformation, which is reflected in its marketing approach and line of products.
Legal and ethical considerations: Welcome to Fatherhood is dedicated to ethical business conduct and complies with all applicable laws and regulations.
Political Aspects: Welcome to Fatherhood will need to be aware and adjust in response to any changes in governmental laws and regulations that may influence the fatherhood support sector.
Technological Factors: Welcome to Fatherhood’s products and services may be impacted by technological breakthroughs and changes, thus the business will need to remain
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