Define what a pricing strategy is and why it is important to marketers. Explain

Define what a pricing strategy is and why it is important to marketers.
Explain the following types of pricing strategies: differential pricing, new-product pricing, product-line pricing, psychological pricing, professional pricing, and promotional pricing. Provide an example of when each might be selected.
Drug Companies and Free Samples
Drug companies often distribute free samples to doctors as a form of promotion. Pfizer provided $2.7 billion in free samples during a one-year period. Concerned medical professionals believe that brand-name samples encourage doctors to prescribe them in place of more affordable generic alternatives or more appropriate medicines. Free samples also bypass the pharmacist, which is risky because pharmacists possess databases to detect how the sample might interact with other prescriptions. Drug companies claim samples give doctors firsthand knowledge of new treatments. Additionally, a study revealed that even after free samples are banned, there is only a slight reduction in the brand-name drugs prescribed.
Create a discussion post to answer the following question: “Is it responsible for drug companies to encourage trials through free samples? Explain why you feel this way.”.
Create a second discussion post countering another student’s viewpoint.