CRITICAL REVIEW FOR THE FILM
The critical review should focus on how the film piece serves as a means for meeting the brief objectives, in order to raise the profile of the brand. When writing up your critical review please consider overall the following question:
– How does the film motivate those who watch it understand the issue at hand and connect with it? Your analysis should focus on the film itself, i.e. the ‘text’, and also on other contextual elements.
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