1. Provide a brief summary of the history of Amazon 2. Identify the functional-l

1. Provide a brief summary of the history of Amazon
2. Identify the functional-level strategies that Amazon has pursued to boost its:
a. Efficiency
b. Customer responsiveness
c. Product quality
3. What does product quality mean for Amazon? And how has innovation helped Amazon improve its efficiency, customer responsiveness, and product quality
4. Provide some recommendations as to how Amazon can sustain it competitive advantage in the online retail business.

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