Please read the attached case study and answer the follwing 2 questions based on

Please read the attached case study and answer the follwing 2 questions based on the reading.
1. For each of the hospital and non-hospital segments, fill in their characteristics. (SEE SCREENSHOT ATTACHED FOR CHART)
2. Using your answers from the chart above, explain what cause the difference in the personnel involved in product demonstration across two segments and and its significance in terms of selling/marketing.

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