A business plan guides your entire operation when creating a candle business. It

A business plan guides your entire operation when creating a candle business. It helps define your strategy, pinpoint challenges, understand what resources you need, and analyze your business idea before launch. Ask yourself: What is the end goal for my brand? Who are my direct competitors?
create a brief buisness plan that outlines a buisness objective, possible brand names (4), brand name explanation and direct competitors. Be sure to include what unique aspects your candle buisness has in comparison to competitors.
competing companies
Bath and body works
Yankee Candles
Homesick
NEST
For brand names come up with a marketable meaning
potential brand names below
1. Leisuurest Candle Company (word combination of leisure and rest)
2. Baine Candle Company (Gaelic meaning for life)
3. Valo Candles (Finnish word for light)
4. JoneScents (client’s last name is jones)

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