advice Apple CEO Tim Cook on the launch of the company’s new $100 million racial justice initiative in response to the black lives matter movement

Using BA course concepts( particularly from the CSR article readings), advice Apple CEO Tim Cook on the launch of the company’s new $100 million racial justice initiative in response to the black lives matter movement– from a corporate social responsibility (CSR) perspective, how should Apple implement the initiative to achieve its desired social outcomes while maintaining its commitment to its stakeholders?
Refer to the article below.
https://www.blackenterprise.com/apple-launches-100-million-racial-justice-initiative-promises-to-increase-spending-with-black-businesses-and-recruit-hbcu-students/